As the season closed in June, I had to think of a few points for review this year. The review comes in two parts. My finding and goals towards football and towards self-promotion, which is equally important as the actual football part.
Although my outcomes and goals are very personal, reading these may help you realize ways on how you can improve your own game.
I need a better promotion strategy because currently I have nothing on the table. Here is where self-promoting as an athlete is critical to your success. I need to further develop relationships with people who hear my story. Getting on people’s radar and connecting is not that difficult. They can believe in determination and can be sympathetic, but what it comes down is that they need to see you play. They need to be impressed when they see me play. They have to be able to view full games and say this guys got a great story and he has the skill to back himself up. Scouts can share with other scouts, coaches can share with friends, etc. I have to create buzz about myself.
So after some deep thought, I have a few future promotional methods:
This can be a long-term test to prove that relationship nurturing with a core audience and constant follow-up will translate to opportunities. This is something that no player is doing right now.
My current CORE network includes…
All personal connections whom I have a relationship built up with (15-20 people) + 2014 Email Blast scouts at European and American clubs who were interested in hearing more from me (10 people) + 10-20 people from email list + 5 star email list connections.
Then keep building this list and adding people into the funnel.
Luckily we live in an online world where sharing high quality video is easier and accessible than ever + I have the technical skills and marketing know-how to make it work.
The Final Step: Take the lead out for a meeting)
This is something players just don’t do, however establishing some kind of personal understanding is very important.
Take out the decision maker (head coach, general manager) of a club out to coffee, lunch, dinner. Make them understand my story and how much potential there is to grow. Show pictures of my story. What I’ve been doing to progress. Show screenshots. Clearly state my goals. Make them sympathise.
This post was kept in draft status, last edited on October 16, 2014. Later published to public on July 10, 2018.